

2-Day Executive Program
/ ARTIFICIAL INTELLIGENCE – LEADING THE TRANSFORMATION FOR CXOs
/ MARK YOUR CALENDAR
DATE: 8 Sep 2025 – 9 Sep 2025
VENUE: AMERON Neuschwanstein Alpsee Resort & Spa, Alpseestraße 21, 87645 Hohenschwangau, Germany
ACCOMODATION: A call contingent has been set up for all the program participants for rooms, i.e., you can call up the rooms directly at Ameron. To request a room, we will share a digital retrieval-link that you can use to book the room yourself.
/ PROGRAM OVERVIEW
Artificial intelligence [AI] is revolutionizing industries and changing society as we know it, as it has a growing impact on business productivity, ecological impact and the employment landscape. It is therefore no surprise that following massive investment from the US with tech companies such as OpenAI, Google, Microsoft and NVIDIA and China with DeepSeek shaking up the AI market, the European Commission recently launched InvestAI to mobilize EUR 200 billion for investment in AI, including a new European fund of EUR 20 billion for AI gigafactories.
Thanks to the deafening enthusiasm for AI and Data Science on social media, business leaders no longer doubt the transformative potential of this powerful duo. But in many cases, executives are investing in AI without their companies actually benefiting from it. Like other digital technologies, AI is only a means to an end, namely to achieve business, ecological or social impact at scale. Use cases are the ultimate currency of any successful digital transformation program.
Boardrooms often focus their AI approach only on automation use cases. However, in the age of GenAI, augmentation is key, and with the smart combination of augmentation and automation, your organization can even create a ‘flywheel’ for business success. Getting real value out of AI requires more than just new technology; it requires transformation.
This invite-only Two-Day Executive Program ‘ARTIFICIAL INTELLIGENCE – LEADING THE TRANSFORMATION FOR CXOs’, against the backdrop of Neuschwanstein Castle, is designed for decision-makers seeking to move beyond a technology-first approach, focusing instead on strategies that emphasize use-case driven digital and AI transformation and human augmentation.
By participating in this program, you will learn how the new strategic AI responsibility can be filled with life and take home the methods and tools in a concentrated form to develop effective transformation strategies and implement them successfully in your company. You will also be in a space to engage in meaningful conversations with forward-thinking leaders such as yourself.
Shaping Tomorrow Together.
/ PROGRAM CURRICULUM
MODULE 1: THE NEW STRATEGIC RESPONSIBILITY OF LEADERSHIP IN THE AGE OF AI
- The evolving role of CXOs in the age of AI – integrating AI leadership into the CIO, CDO, CTO, CCO, CMO and CFO profiles
- “AI-driven leadership” – how to position yourself for career success in a world increasingly shaped by AI
- Master the convergence of AI and digital transformations to unlock competitive advantages
- Understand the cause-and-effect relationships in AI and digital transformations and how to drive innovation across functions
MODULE 2: KEY ENABLERS OF AI TRANSFORMATION IN ORGANIZATIONS
- Establish the ‘AI Transformation Board’ – systematically integrating AI into business strategy which empowers AI Transformation with requisite budget allocation and workforce
- Leverage use cases to achieve business impact at scale across various functions in an organization
- Scale AI across your organization via a structured roadmap: from AI-enhanced service offerings to automating and optimizing and augmenting product strategies
- Learn from case studies of successful AI integrations
MODULE 3: GROUP WORK – NAVIGATING YOUR AI TRANSFORMATION JOURNEY
- Introduction to AI transformation methodologies for CXOs
- Hands-on group work in break-out rooms: map AI strategies to business models
- Presentations of team results and discussion on scaling AI in specific business functions
- Key decisions for CXOs: define AI integration logic, speed, and scalability within the organization
MODULE 4: AI AND THE SUSTAINABILITY TRANSFORMATION – LEADERSHIP IN THE AI-ENABLED FUTURE
- Leverage AI to meet ESG goals and elevate stakeholder value
- How digital technologies and AI can accelerate sustainability and circularity in your organization
- Bridge the divide between the Digital and Sustainability functions
- The AI-driven future of ESG reporting: tracking and measuring progress with AI tools
MODULE 5: THE INTERPLAY BETWEEN AI AND TRUST: DATA INTEGRITY, HUMAN OVERSIGHT, AND ETHICAL CONSIDERATIONS
- Illustrate how trust is not merely a social construct but an essential pillar of human interaction
- How trust is perceived over time transitioning from reliance on institutions to being shaped by individual perceptions, underscoring its fluid nature
- Indispensable role of data integrity in maintaining trust within AI systems
- Underscore the necessity of balancing technological innovation with ethical responsibility
- Importance of collective effort to ensure AI technologies benefit humanity as a whole, inspiring stakeholders to work together toward this shared goal
/ PARTICIPANT PROFILE
The invite-only executive program ‘Artificial Intelligence – Leading the Transformation for CXOs‘ has been developed for top executives and group senior leaders who want to demonstrate AI leadership in times of great technology disruption and turbulence.
/ VOTES FROM DECISION-MAKERS
The overall satisfaction of all previous participants is 9.2 [out of 10] across all bluegain Executive Education Programs. 90% of participants would recommend the Executive Program to a colleague.
“Highly relevant for managers. It offers both an excellent conceptual structure as well as great insights through a breadth of real business cases. Until now, such guidance on transforming your business model has been lacking.”
Dr. Sami Atiya, Member of the Group Executive Committee and President Robotics and Discrete Automation at ABB.
“This excellent book gets to the bottom of business model transformation with methods for developing strategies and practical examples of implementation, change and engaging key stakeholders.”
Mark Spelman, Member of the Executive Committee of the World Economic Forum
“A great experience to participate in the Masterclass, interact directly with Carsten and share experiences with other highly qualified participants from different exchange experiences. Very well structured and comprehensive program – a must for leaders to future-proof their business!”
Esther Lind, Vice President – Technology and Product Management, Westnetz
/ PROGRAM FACULTY
Dr. Carsten Linz [Program Director]
Dr. Carsten Linz is CEO and founder of bluegain, a technology company that helps executives in the transformation of established companies at the intersection of digital change, business model and sustainability transformation to achieve a competitive advantage.
In more than 20 years in leadership roles, he has built multiple €100 million businesses and led enterprise-wide transformation programs with more than 60,000 employees. His roles include Group Digital Officer at BASF, Business Development Officer at SAP and Global Head of the Center for Digital Leadership.
He is a member of the World Economic Forum (WEF) Expert Network for Digital Economy and NewLeadership and is represented on various boards, including the Executive Council of o9/USA, heads the Technology & Innovation Board of Shareability/USA, and is a member of the advisory board of Social Impact/D.
Dr. Linz teaches in Executive Programs at the European School of Management & Technology Berlin, Mannheim Business School, University of St. Gallen and Stanford Graduate School. He is a sought-after keynote speaker and panelist [listed with London Speaker Bureau].
His book “Radical Business Model Transformation”, on which the training is based, was published by KoganPage/London, translated into several languages and – now in its second edition – as a standard work for business models and digital transformation. His articles have appeared in renowned journals such as Forbes, MIT SloanMgmt. Review, Harvard Business Review/Manager, CIO Magazine, Computerwoche, D!gitalist, and Frankfurter Allgemeine Zeitung.
He earned his PhD in innovation management at the University of Bern/Switzerland and his diploma in Industrial Engineering at the Karlsruhe Institute of Technology. He studied System Dynamics and Entrepreneurship at the MIT Sloan School of Management, Leading Change and Organizational Renewal at Harvard Business School and Corporate Strategy at INSEAD Fontainebleau.
Dr. Anna Zeiter
Dr. Anna Zeiter is Chief Privacy Officer and VP for Privacy, AI & Data Responsibility at eBay Inc., where she oversees the company’s global privacy and data protection strategy. Since 2022, she is a board member of eBay Marketplaces GmbH.
Before joining eBay, she gained valuable experience in international law firms and at the European Commission, working on legal frameworks related to data privacy and digital transformation.
Since 2020, Anna has served on the board of the International Association of Privacy Professionals [IAPP] and joined the WEF’s Digital Transformations Working Group, co-leading Business of Data until 2022. She is also on the Privacy & Security Advisory Board of Flo Health Inc., a global leading female health tracking app.
As a recognized expert in the field, Dr. Zeiter frequently speaks at conferences and contributes to discussions on privacy, AI, and the ethical implications of data usage in the digital economy. She also teaches at universities like Stanford, Zurich, Bern and St. Gallen.
Dr. Zeiter holds a Ph.D. in data protection law from the University of Freiburg and an LL.M. from Stanford Law School, and a certificate in AI Leadership from Harvard Kennedy School.
Tim Berger
Tim Berger has been at the helm of leading companies and businesses in the consumer goods and cosmetics industries.
He has served as the CEO of Eckes Granini Group prior to which he was responsible for business in Western Europe at L’Oreal as Vice President of the Consumer Product Division. His current position was preceded by roles as CEO in Peru and General Manager for Thailand, Laos and Cambodia.
Previously, he has been the Marketing Director for Germany for L’Oreal before being in various management positions at Henkel KGaA, in international marketing, in national marketing of Netherlands and in international supply chain.
A hands-on entrepreneurial leader with proven track record of sustainable profitable business acceleration in global, regional and national management functions, Tim has working experience in 7 countries across 4 continents.
Tim has led multiple brands including Granini, hohes C, L’ Oreal, Kerastase, Redken, L’ Oreal Professional, Lancome, Yves Saint Laurent, Urban Decay, Giorgio Armani, Ralph Lauren, Biotherm, La Roche Posay, NYX, Maybelline, Garnier, L’Oreal Paris, Fa, La Toja, Neutromed, Schauma, Diadermine, Theramed, Mercedes-Benz, CD, Metro-Cammell.
/ PROGRAM BENEFITS & FEE
- This masterclass program opens up new strategic perspectives for senior leadership for preparing their organization and its various stakeholders for successful AI & Data transformation
- AI strategies that leading companies use to drive real business value
- Use-case driven transformation – beyond automation, towards augmentation
- Actionable insights to replicate AI success in your organization
- You will be granted access to a leading AI Maturity Assessment Tool and get the results of this assessment for your organization [link will be shared with you once you register]
- The program contains group work to get new ideas and successfully develop transformation paths for your own organization
- You benefit from exclusive networking with forward-thinking executives
- The scientific foundation of all program content and proven methods and tools as well as a wide range of case studies equips you with frameworks and actionable insights
- You receive a copy of the bestselling book Radical Business Model Transformation
- The program concludes with a certificate
- The program fee now is EUR 3.300,00 [only available until May 15, 2025 as part of The AI Spearheader Ticket]. Please note that the AI Forerunner ticket of EUR 2.850,00 has expired.
Don’t just invest in AI – lead the transformation.
Limited seats available. Apply now to secure your spot!
Kindly be advised that final participation will be determined at the discretion of the organizer.
/ Register for Masterclass
Enabling people and organizations – is the mission of our bluegain academy. Join one of our specialized open programs to unleash your potential and turn your company into a digitally and sustainably thinking and acting organization. Should you have any questions, our team is here to assist you.
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