/ MARK YOUR CALENDAR

DATE: Sep 8, 2025 10:00 – Sep 9, 2025 18:00

VENUE: AMERON Neuschwanstein Alpsee Resort & Spa, Alpseestraße 21, 87645 Hohenschwangau, Germany

ACCOMODATION: With your payment of the program fee, we will book your room at the hotel directly [the accommodation Sep 8/Sept 9 is included in program fee].

/ ABOUT THE PROGRAM 

Artificial Intelligence [AI] is revolutionizing industries and changing society as we know it, as it has a growing impact on business productivity, ecological impact and the employment landscape. It is therefore no surprise that following massive investment from the US with tech companies such as OpenAI, Google, Microsoft and NVIDIA and China with DeepSeek shaking up the AI market, the European Commission recently launched InvestAI to mobilize EUR 200 billion for investment in AI, including a new European fund of EUR 20 billion for AI gigafactories.

Thanks to the deafening enthusiasm for AI and Data Science on social media, business leaders no longer doubt the transformative potential of this powerful duo. But in many cases, executives are investing in AI without their companies actually benefiting from it. Like other digital technologies, AI is only a means to an end, namely to achieve business, ecological or social impact at scale. Use cases are the ultimate currency of any successful digital transformation program.

Boardroom discussions too often focus their AI approach only on automation use cases. However, in the age of GenAI, augmentation is key, and with the smart combination of augmentation and automation, your organization can even create a ‘flywheel’ for business success. Getting real value out of AI requires more than just new technology; it requires transformation.

This invite-only 2-Day Executive Program ‘ARTIFICIAL INTELLIGENCE – LEADING THE TRANSFORMATION FOR DECISION MAKERS’ is designed for CxOs, Transformative Leaders, and Executives seeking to move beyond a technology-first approach, focusing instead on strategies that emphasize use-case driven digital and AI transformation and human augmentation – not only to turbocharge the performance of their own organization, but also to enable collaboration with customers, suppliers, and other partners in their ecosystem.

By participating in this program, you will learn how the new strategic AI responsibility can be filled with life and take home the methods and tools in a concentrated form to develop effective transformation strategies and implement them successfully in your company. You will also be in a space to engage in meaningful conversations with forward-thinking leaders such as yourself. You will leave the program with a dual certificate from the Drucker School of Management and the bluegain Academy.

Shaping Tomorrow Together!

/ PROGRAM CURRICULUM

MODULE 1: THE NEW STRATEGIC RESPONSIBILITY OF LEADERSHIP IN THE AGE OF AI

• The new Strategic Responsibility in the Age of AI versus Common Misperceptions [e.g. why an ‘AI-first strategy’ does not lead to success]
• AI & Digital Transformation, Sustainability & Circularity Transformation, Business Model Transformation – Understanding the Cause-and-Effect Relationships and Bridging Point
• Moderated Group Discussion about the AI Maturity Level of the Participants’ Organizations [based on the Executive Program Pre-Assessment]
• Wrap-up of Group Discussions – Capturing individual Insights, distilling-out shared Learnings
• Assessing the Impact on Society, the structural Change in the Job Market and the Implications of your Organization’s Future Skill and Competence Portfolio
• Personal Implications and Thoughts for your Career Planning

MODULE 2: FROM STRATEGY TO IMPACT – KEY TRANSFORMATION LEVERS

• A Framework for AI Transformation Success and Competitive Edge – People, Culture & Mindsets / Data & Data Governance / Technology & Models / Use Cases & Impact
• AI Playing Fields – AI-powered Products and Services, AI-enabled Business Processes, AI in Software Engineering & IT, Workplace Productivity w/ AI Tools
• Why Use Cases are the ultimate Currency of every successful AI Transformation Program – from Automation and Augmentation towards ‘Flywheels’ for Business Success

• Effectively hedging an AI Use Case Portfolio – striking the right balance between short-term/ near-cash-flow wins and mid-term transformative business model shifts
• Scaling AI – Strategic Pathways and their associated Technology Stacks
• Building AI Roadmaps that deliver Value-add at grand-scale

MODULE 3: GROUND WORK – INTELLIGENT PROMPTING STRATEGIES FOR EXECUTIVES

• Against the Information Assymetry – Understanding AI Agents and Agentic Workflows
• Optimizing Prompt Engineering – Towards Yielding Benefits for specific Use Cases by truly understanding Large Language Model [LLM] Logic Pathways
• Mastering the Art of writing reflective, action-oriented Prompts to make best use of your Leadership Time
• AI Leadership Fluency – the Ability to lead informed, strategic Decision-Making and augment Business Performance by integrating key AI Management and Leadership insights into the Way your Organization operates

MODULE 4: ECOSYSTEM LEADERSHIP – ACTING BEYOND THE BOUNDARIES OF YOUR ORGANIZATION

• Why Ecosystem Thinking matters – its role for customer centricity, growth, and innovation
• What it takes to be a Business Ecosystem Leader – a nine-dimensional Capability Framework that provides orientation
• Digital maturity as a technological and cultural enabler of ecosystem collaboration

• Discussion: how will AI turbocharge ecosystem performance – think data analytics, data productization, customer centricity, supply chain efficiency…
• Organizing for Business Ecosystem success – opportunities and challenges [Group Discussion]

MODULE 5: GROUP WORK – NAVIGATING YOUR AI TRANSFORMATION JOURNEY

• Managing Deltas – Introduction to the ‘Transformation Board’ [Transformation Methodology backed by book, which is also part of Program Package]
• Hands-on Group Work in Break-out Rooms – Leading a Transformation [Group work on selected cases of Participants’ AI Real-World Transformation Challenges]
• Presentations of Team Results in Plenum – Discussion of Key Take-Aways
• Key Decision Points – Strategic Transformation Logic, Transformation Intensity, Transformation Speed
• Wrap-up – Debriefing, Reflection & Learnings

MODULE 6: DATA, AI AND TRUST – DATA INTEGRITY, HUMAN OVERSIGHT, ETHICAL CONSIDERATIONS

• From Trust as a Social Construct to Essential Pillar of Human Interaction
• Perceiption of Trust over Time [Fluidity] – From Reliance on Institutions to Individual Perceptions
• The indispensable Role of Data Integrity in maintaining Trust within AI Systems
• Necessity of Balancing Technological Innovation with Ethical Responsibility
• How collective effort can ensure AI technologies to benefit humanity as a whole, inspiring stakeholders to work together toward this shared goal

/ PARTICIPANT PROFILE

The invite-only executive program ‘Artificial Intelligence – Leading the Transformation for Decision Makers’ has been developed for CXOs, Transformation Leaders, and Executives, who want to demonstrate AI leadership in times of great technology disruption and turbulence.

/ VOTES FROM DECISION-MAKERS

The overall satisfaction of all previous participants is 9.2 [out of 10] across all bluegain Executive Education programs. Even if they had also attended an AI program at a top business school, 90% of participants would recommend this bluegain Academy AI Program to a colleague.

“Highly relevant for managers. It offers both an excellent conceptual structure as well as great insights through a breadth of real business cases. Until now, such guidance on transforming your business model has been lacking.”

Dr. Sami Atiya, Member of the Group Executive Committee and President Robotics and Discrete Automation at ABB.

“A great experience to participate in the Masterclass, interact directly with Carsten and share experiences with other highly qualified participants from different exchange experiences. Very well structured and comprehensive program – a must for leaders to future-proof their business!”

Esther Lind, Vice President – Technology and Product Management, Westnetz

/ PROGRAM FACULTY

Dr. Carsten Linz [Program Director]

Dr. Carsten Linz is CEO and founder of bluegain, a technology company that helps executives in the transformation of established companies at the intersection of digital change, business model and sustainability transformation to achieve a competitive edge.

In more than 20 years in leadership roles, he has built multiple €100 million businesses and led enterprise-wide transformation programs with more than 60,000 employees. His roles include Group Digital Officer at BASF, Business Development Officer at SAP and Global Head of the Center for Digital Leadership.

He is a member of the World Economic Forum [WEF] Expert Network for Digital Economy and NewLeadership and is represented on various boards, including the Executive Council of o9/USA, heads the Technology & Innovation Board of Shareability/USA, and is a member of the advisory board of Social Impact/D.

Dr. Linz teaches in Executive Programs at the European School of Management & Technology Berlin, Mannheim Business School, University of St. Gallen and Stanford Graduate School. He is a sought-after keynote speaker and panelist [listed with London Speaker Bureau].

His book ‘Radical Business Model Transformation’, on which the training is conceptionally based, was published by KoganPage/London, translated into several languages and – now in its second edition – as a standard work at the intersection of digital and business model transformation. His articles have appeared in renowned journals such as Forbes, MIT SloanMgmt Review, Harvard Business Review/Manager, CIO Magazine, Computerwoche, D!gitalist, and Frankfurter Allgemeine Zeitung.

He earned his PhD in innovation management at the University of Bern/Switzerland and his diploma in Industrial Engineering at the Karlsruhe Institute of Technology. He studied System Dynamics and Entrepreneurship at the MIT Sloan School of Management, Leading Change and Organizational Renewal at Harvard Business School and Corporate Strategy at INSEAD Fontainebleau.

Dr. Anna Zeiter

Prof. Anna Zeiter is Chief Privacy Officer and VP for Privacy, AI & Data Responsibility at eBay Inc., where she oversees the company’s global privacy and data protection strategy. Since 2022, she is a board member of eBay Marketplaces.

Before joining eBay, she gained valuable experience in international law firms and at the European Commission, working on legal frameworks related to data privacy and digital transformation.

Since 2020, Anna has served on the board of the International Association of Privacy Professionals [IAPP] and joined the WEF’s Digital Transformations Working Group, co-leading Business of Data until 2022. She is also on the Privacy & Security Advisory Board of Flo Health Inc., a global leading female health tracking app.

As a recognized expert in the field, Prof. Zeiter frequently speaks at conferences and contributes to discussions on privacy, AI, and the ethical implications of data usage in the digital economy. She also teaches at universities like Stanford, Zurich, Bern and St. Gallen.

Dr. Zeiter holds a Ph.D. in data protection law from the University of Freiburg and an LL.M. from Stanford Law School, and a certificate in AI Leadership from Harvard Kennedy School.

Tim Berger

Tim Berger is as an international C-level executive with 23+ years of experience in marketing, sales, general management and transformation.

Until recently, he was CEO of Eckes-Granini Group, where he pioneered digital transformation on corporate and brand level and achieved climate neutrality across all European operations. Prior to that, he held several key positions at L’Oréal, incl. Vice President of the Consumer Product Division for Western Europe, CEO in Peru and General Manager for Thailand, Laos and Cambodia. At Henkel, he held various leadership positions in international marketing and supply chain management. Tim started his career at Mercedes-Benz in Australia as Marketing & Sales Project Manager. He has worked in 7 countries on 4 continents and is multilingual, speaking six languages fluently.

Tim has led multiple brands including Granini, hohes C, L’ Oreal, Kerastase, Redken, L’ Oreal Professional, Lancome, Yves Saint Laurent, Urban Decay, Giorgio Armani, Ralph Lauren, Biotherm, La Roche Posay, NYX, Maybelline, Garnier, L’Oreal Paris, Fa, La Toja, Neutromed, Schauma, Diadermine, Theramed, Mercedes-Benz, CD, Metro-Cammell.

Tim holds a degree in Business Administration from University of Hamburg. He studied Artificial Intelligence at MIT Sloan and IESE Business School and participated in the Global Country Manager Program at Cranfield School of Management.

Prof. Roland Deiser

Prof. Roland Deiser is a Senior Drucker Fellow and the Founder and Chairman of the Center for the Future of Organization (CFFO) at the Drucker School of Management where his work focuses on digital transformation with special emphasis on business ecosystem-oriented strategy, leadership, and organization.

Prior to founding CFFO, he was a Senior Fellow with the Center for the Digital Future at the University of Southern California.

As an Associate Professor of Organizational Politics and Transformational Leadership he published four books and more than 40 articles and has held senior teaching and research positions at numerous universities in Europe and the United States.

Throughout his career, Prof. Deiser strived to link thought leadership with practice. He was the founding Dean of Daimler’s Corporate University and led over more than 20 years a dialogue platform of large multinational corporations focused on how to develop and sustain strategic capabilities in fast changing environments.

He is a sought-after speaker and has been working as an advisor to governments and to corporations such as BASF, Bertelsmann, Credit Suisse, Cisco Systems, Daimler, Deutsche Telekom, E.ON, Xerox, SAP, and Siemens.

He splits his time between Los Angeles/California and Vienna/Austria.

/ PROGRAM BENEFITS & FEE

This 2-Day-Executive Program opens up new strategic perspectives for CXOs, Transformational Leaders, and Executives for preparing their organization and its various stakeholders for successful AI & Data transformations.

• Practical relevance through a grounding in artificial intelligence (AI) and its business applications with a clear focus on business impact
• The program equips you with the knowledge and confidence you need to transform your organization into an innovative, effective, and sustainable company of the future
• Direct exchange with other forward-thinking decision makers on best practices, experiences and strategies

• Top-notch faculty and Senior Executives, who have extensive experience in leading transformations and scaling business impact themselves
• You will take home a toolset consisting of management frameworks and use cases that you can deploy immediately in your company
• You receive a copy of the bestselling book Radical Business Model Transformation
• The program concludes with a dual certificate from the bluegain Academy/Germany and the Drucker School of Management/USA.

The program fee includes a Value Package worth over 450€ which includes hotel accommodation for one night at the program location at the AMERON Hotel, all drinks/food during the breaks and the 3-course lunches/buffets on both days of the program, and a copy of the book Radical Business Model Transformation.

The program fee depends on the date of registration:

• Early Bird Ticket: EUR 2.850,00 [before Jun 30, 2025]
• Regular Ticket: EUR 3.300,00 [Jul 01 – Sep 08, 2025]

/ CANCELLATION POLICY

We understand that plans can change. If you need to cancel your participation in the Executive Education Program, please note the following policy:

• Cancellations before June 16, 2025 will be eligible for a full refund of the program fee
• Cancellations between June 16 and July 20, 2025 will be eligible for a 50% refund
• No refunds will be issued for cancellations made after July 15, 2025
• Note: Participant substitutions are permitted at any time.

Please note that participant substitutions are subject to the approval by the Executive Program Team to ensure alignment with the high-level and exclusive nature of the program

To initiate a cancellation or request a substitution, please contact our program office directly [see mail contacts below]

We look forward to delivering a high-impact learning experience.

/ FURTHER INFORMATION & QUESTIONS

Our program team will be happy to answer any questions you may have about the content, registration or travel…

Indrani Mahto
[indrani.mahto@bluegain.com]

Mara Garcia de Juan
[Maragarciadejuan@bluegain.com]

Seats are limited and will be allocated in the order of registration.

SHAPING TOMORROW TOGETHER