

Podcast Masters of Digital Transformation
/ Creating Business Impact and Gaining your Competitive Edge
Masters of Digital Transformation is a podcast dedicated to uncovering the best practices and most valuable learnings from the world’s leading change agents and community of global innovators who have successfully disrupted the status quo of their industries through the power of technology. Hosted by Tony Saldanha, each episode provides professionals working within digital transformation with actionable insights from today’s greatest thought leaders to guide and accelerate their journeys.
In this episode, Tony is joined by guest Dr. Carsten Linz, CEO of bluegain and Member of the World Economic Forum Expert Network on Digital Economy and New Leadership. Carsten shares insights from more than 20+ years leading companies through the digital transformation journey.
/ THEMES
Leading at the Intersection of Business Model and Digital Transformation
When embarking on a digital transformation, improvements that only scratch the surface of what’s possible isn’t enough. For real change to take shape, companies must develop a radically different value proposition and embrace new ways of creating, delivering, and capturing value. In this regard, business model transformation helps leaders to “orchestrate” their digital transformation initiatives, make their transformation sticky, and gain a competitive edge for the organization.
Shifting to an Entrepreneurial and Transformational Leadership
During a digital transformation, leaders may have to refocus their priorities. If a leader is primarily geared towards efficiency gains and automation wins, that does not move the needle in a transformation context. New technologies inherently enable new types of innovation and creativity in a domain, rather than simply enhancing traditional methods. In the intelligent age, leadership is about co-creating the future and leaders should put more focus also on business model and operating model transformation, changes that are more substantial, more sticky, and more entrepreneurial in nature…
Scaling-out Digital Business Impact
In contrast to the prevailing “separate-then-integrate” model in consumer-facing companies, digital transformation in industrial companies in particular rather follows an “embed and then scale up” approach. New digital technologies were already embedded within a division, and the process of scaling them up often involved working from the customer/user backwards, giving them greater autonomy to facilitate their growth, and securing robust sponsorship and backing from the top.
/ ABOUT THE SPEAKERS
- Dr. Carsten Linz is the CEO and Founder of bluegain. Formerly Group Digital Officer at BASF and Business Development Officer at SAP, he is known for building €100 million businesses and leading large-scale transformations affecting 60,000+ employees. He is represented on various boards including Shareability’s Technology & Innovation Committee and Social Impact. A member of the World Economic Forum’s Expert Network, Dr. Linz is also author of renowned books and articles who shares his expertise in executive programs at top business schools around the world.
- Tony Saldanha is the host of the Masters of Digital Transformation podcast and President of Transformant. As former Vice President of Global Business Services at Procter & Gamble, he played a critical role in the company’s digital transformation, building one of the most advanced shared organizations and IT operations. His strategies have been published in numerous books, articles and business reports. Tony is also the author of the book ‘Why Digital Transformations Fail’.
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