Bold statement after what OpenAI has presented on the 14th of March, right? Don’t get us wrong the job behind the technology is impressive. However, we think GPT-4 could be compared with the discovery of electricity. In the retrospective ground-breaking and not many could understand it back then. Now it is a commodity. So, what does that imply?
- Get a better understanding – There is a lot of talk on LinkedIn and the media and that is good to get a brought picture, but nothing beats testing for yourself. All of us need to be AI-informed citizens. So, if you have not tested GPT-4 or ChatGPT yet, spend a few minutes on testing the capabilities and its limitations. Get aware of the potential productivity boost for yourself and leverage it throughout the company and keep a potential impact on the experience of your customers in mind.
- Think use case specific – We want to step away from the technology to the use cases that come with it because the second is truly the reason to get excited about. People do not care about technology, they care about the problems that can be solved with it, and GPT-4 might just have turned applications for certain problems from impossible to possible. AI-enabled applications are already out there and start affecting us in our life (e.g.: Co-piloting us at our daily work, voice interface for General Motors, or AI-supported code completion for programmers).
- All in on GPT-4? – Did you know that Google announced its own large language model API for companies to integrate, or that Meta released its version (LLaMA) for free? We are certain others will release comparable products. OpenAI will have enough competition and competitions drives the prices down, until revolutionary technology becomes … a commodity. So, it might be very compelling to jump on the very loud, fast-moving GPT-4 train but avoid the lock-in effect too early on. Do not let a hype fast-track your due diligence and neglect business risks that certainly come with it.
Overall, it is an immensely powerful tool, we cannot afford to neglect it. However, AI is on the race to become a commodity. Now it is up to entrepreneurs and companies to use it and build on top of it, differentiate themselves from the competitors and keep amazing us.
/ ABOUT THE AUTHOR
- Dr. Carsten Linz is the CEO of bluegain. Formerly Group Digital Officer at BASF and Business Development Officer at SAP, he is known for building €100 million businesses and leading large-scale transformations affecting 60,000+ employees. He is represented on boards including Shareability’s Technology & Innovation Committee and Social Impact. A member of the World Economic Forum’s Expert Network, Dr. Linz is also a published author who shares his expertise as an educator in executive programs at top business schools.
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