Podcast Buyers Meet Point
/ The Difference between Innovation and Transformation with Dr. Carsten Linz
The Buyers Meet Point Podcast was founded with the goal of helping business leaders and procurement and purchasing professionals find the information necessary to fulfill their responsibilities and make the most of their scarce professional development time.
In this episode, Kelly Barner welcomes Dr. Carsten Linz, CEO of bluegain and member of the World Economic Forum Expert Network on Digital Economy and New Leadership. In this conversation, they discuss the key findings from his book “Radical Business Model Transformation”, published by KoganPage London, which has been translated into several languages and – now in its second edition – is considered a standard work on business models and digital transformation.
/ THEMES
The difference between innovation (which can happen anytime) and transformation (which can only happen at an inflection point (or a change in direction).
Why ‘radical’ and how the authors kept each other on the right path during the three years it took to write the book.
Three things companies must identify:
- The need to change
- The new business model they want to pursue, and
- The valuable DNA of their company/solution that should be preserved.
How to ensure that trends such as digital customer-centricity become more than buzzwords for an organization looking to make a radical shift in direction
/ ABOUT THE SPEAKERS
- Dr. Carsten Linz is the CEO and Founder of bluegain. Formerly Group Digital Officer at BASF and Business Development Officer at SAP, he is known for building €100 million businesses and leading large-scale transformations affecting 60,000+ employees. He is represented on various boards including Shareability’s Technology & Innovation Committee and Social Impact. A member of the World Economic Forum’s Expert Network, Dr. Linz is also author of renowned books and articles who shares his expertise in executive programs at top business schools around the world.
- Kelly Barner is the podcast host of Buyers Meet Point. In 2021, Kelly was selected for the inaugural class of LinkedIn’s Creator Accelerator program. Beyond being a creator, Kelly is an avid reader – partially for the joy of adding to her knowledge base but also because being informed on a wide range of topics is the best way to have engaging conversations with executive leaders.
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